Browsing All posts tagged under »TWITTER«

Twitter Speaks, Markets Listen, and Fears Rise

April 29, 2013

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Could the global economy hinge on 140 characters? Stocks react to social media mishap Stocks React to Social Media Mishaps: The Times’s Amy Chozick discusses the fallout of a hacked Twitter message that dropped stock prices last week and is now raising questions in the markets. That is the question the financial industry and government regulators […]

The truth about social media for business: It’s a risk

April 29, 2013

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Last’s week’s Twitter-fueled crash erased $136 billion in value in minutes, underscoring concerns about companies’ use of social media. By Verne Kopytoff, Fortune Magazine FORTUNE — A fraudster hacks into a company’s Twitter account and posts a phony announcement about sales reaching an all-time high. Shares in the company soar and then quickly crash after investors […]

How to Split Test Your Facebook Content

March 25, 2013

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Split testing is everywhere in the digital world – you name it and it’s being split tested right now.  However, the concept of split testing Facebook posts doesn’t seem to have taken off, and we think it’s about time it did. Like with some of my previous articles, a lot of Community Managers out there […]

How to Train Your Brain to Stay Positive

March 24, 2013

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As an entrepreneur, conquering challenge and failure is essential to the success of your business. You can learn to cultivate that resilience by training your brain to stay positive when times are tough. “People tend to have a cognitive bias toward their failures, and toward negativity,” says Matthew Della Porta, a positive psychologist and organizational consultant. […]

The Gap Between Social Media and Business Impact: Introducing the 6 stages of social business transformation

March 6, 2013

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In business, social media is becoming a lot like email: every company has it. But, unlike email, organizations haven’t mastered how to effectively communicate through the likes of Facebook or the tweets of Twitter. Over the last several years, businesses have increased the pace of adopting social media strategies for use in marketing, service, and […]

Change is Coming! Are you Ready??

January 31, 2013

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As much as we try to control our circumstances, there simply is no stopping change – in the workplace, in our personal lives and in the world at large. Good, bad or indifferent, change is a-comin’! Every day, organizations struggle to stay relevant, riding the choppy waves of economic uncertainty, competitive pressure and customer demands. […]

5 Tips for Effective Social Media Marketing

January 30, 2013

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The number of recommended actions and suggested tasks that social media managers must engage in can seem downright overwhelming. Not only are you supposed to update dozens of different profiles every day, you have to connect with potential new followers and monitor your company’s branded keywords in order to manage any negative mentions you encounter. And more. […]