Browsing All posts tagged under »Sales«

How to Split Test Your Facebook Content

March 25, 2013

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Split testing is everywhere in the digital world – you name it and it’s being split tested right now.  However, the concept of split testing Facebook posts doesn’t seem to have taken off, and we think it’s about time it did. Like with some of my previous articles, a lot of Community Managers out there […]

How to Train Your Brain to Stay Positive

March 24, 2013

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As an entrepreneur, conquering challenge and failure is essential to the success of your business. You can learn to cultivate that resilience by training your brain to stay positive when times are tough. “People tend to have a cognitive bias toward their failures, and toward negativity,” says Matthew Della Porta, a positive psychologist and organizational consultant. […]

The Gap Between Social Media and Business Impact: Introducing the 6 stages of social business transformation

March 6, 2013

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In business, social media is becoming a lot like email: every company has it. But, unlike email, organizations haven’t mastered how to effectively communicate through the likes of Facebook or the tweets of Twitter. Over the last several years, businesses have increased the pace of adopting social media strategies for use in marketing, service, and […]

8 Easy Steps On How To Fundraise Online

March 4, 2013

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If you are trying to raise money for anything, whether it be a startup business, a film, pay medical bills, or a charitable cause, then you need to understand the power of crowd funding. I’ve always loved fundraising. Many years ago, I fundraised $350,000 for kids in the foster care system to help them find […]

Change is Coming! Are you Ready??

January 31, 2013

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As much as we try to control our circumstances, there simply is no stopping change – in the workplace, in our personal lives and in the world at large. Good, bad or indifferent, change is a-comin’! Every day, organizations struggle to stay relevant, riding the choppy waves of economic uncertainty, competitive pressure and customer demands. […]

The Secret to Successful Facebooking!

January 22, 2013

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Over 1 billion people in the world are on Facebook, including over 175 million Americans, or 1 in 2 adults. Twitter recently surpassed 400 million accounts. LinkedIn boasts over 200 million users. Small business owners are trying to take advantage of these trends, but few are fully reaping the rewards. For many business owners, the […]