Browsing All posts tagged under »Marketing«

The One Reason Every Blogger Should Use Google+

September 3, 2013

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Writer Cyrus Shepard from The Moz Blog tested several variety of headshots and found that when the right one was selected, his click-through-rate (CTR) jumped a whopping 35%. He concedes that it was an unscientific test that didn’t isolate other possible variables, but he was tracking CTR results using Google Analytics. He also noticed that […]

Facebook Changes News Feed To Bump Up Content

August 22, 2013

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We’ve all noticed, the changes on Facebook; some subtle, some not so much.  Facebook FB +0.65% has madechanges to its News Feed to help users see more relevant content, while it also tries to clarify how content is served up on the service’s central product. Called “Story Bumping,” the changes move up older stories to the top of a […]

Twitter Speaks, Markets Listen, and Fears Rise

April 29, 2013

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Could the global economy hinge on 140 characters? Stocks react to social media mishap Stocks React to Social Media Mishaps: The Times’s Amy Chozick discusses the fallout of a hacked Twitter message that dropped stock prices last week and is now raising questions in the markets. That is the question the financial industry and government regulators […]

The truth about social media for business: It’s a risk

April 29, 2013

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Last’s week’s Twitter-fueled crash erased $136 billion in value in minutes, underscoring concerns about companies’ use of social media. By Verne Kopytoff, Fortune Magazine FORTUNE — A fraudster hacks into a company’s Twitter account and posts a phony announcement about sales reaching an all-time high. Shares in the company soar and then quickly crash after investors […]

How to Train Your Brain to Stay Positive

March 24, 2013

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As an entrepreneur, conquering challenge and failure is essential to the success of your business. You can learn to cultivate that resilience by training your brain to stay positive when times are tough. “People tend to have a cognitive bias toward their failures, and toward negativity,” says Matthew Della Porta, a positive psychologist and organizational consultant. […]

The Gap Between Social Media and Business Impact: Introducing the 6 stages of social business transformation

March 6, 2013

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In business, social media is becoming a lot like email: every company has it. But, unlike email, organizations haven’t mastered how to effectively communicate through the likes of Facebook or the tweets of Twitter. Over the last several years, businesses have increased the pace of adopting social media strategies for use in marketing, service, and […]

8 Easy Steps On How To Fundraise Online

March 4, 2013

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If you are trying to raise money for anything, whether it be a startup business, a film, pay medical bills, or a charitable cause, then you need to understand the power of crowd funding. I’ve always loved fundraising. Many years ago, I fundraised $350,000 for kids in the foster care system to help them find […]