Browsing All posts tagged under »latest news«

The truth about social media for business: It’s a risk

April 29, 2013

4

Last’s week’s Twitter-fueled crash erased $136 billion in value in minutes, underscoring concerns about companies’ use of social media. By Verne Kopytoff, Fortune Magazine FORTUNE — A fraudster hacks into a company’s Twitter account and posts a phony announcement about sales reaching an all-time high. Shares in the company soar and then quickly crash after investors […]

The Gap Between Social Media and Business Impact: Introducing the 6 stages of social business transformation

March 6, 2013

4

In business, social media is becoming a lot like email: every company has it. But, unlike email, organizations haven’t mastered how to effectively communicate through the likes of Facebook or the tweets of Twitter. Over the last several years, businesses have increased the pace of adopting social media strategies for use in marketing, service, and […]

5 Tips for Effective Social Media Marketing

January 30, 2013

0

The number of recommended actions and suggested tasks that social media managers must engage in can seem downright overwhelming. Not only are you supposed to update dozens of different profiles every day, you have to connect with potential new followers and monitor your company’s branded keywords in order to manage any negative mentions you encounter. And more. […]

The Secret to Successful Facebooking!

January 22, 2013

0

Over 1 billion people in the world are on Facebook, including over 175 million Americans, or 1 in 2 adults. Twitter recently surpassed 400 million accounts. LinkedIn boasts over 200 million users. Small business owners are trying to take advantage of these trends, but few are fully reaping the rewards. For many business owners, the […]

Freelancers: What’s your work worth?

January 9, 2013

0

Whether you are an independent consultant or freelancer who charges by the hour, day, week, or project, you are trading time for money. A few tips on giving your work a proper price. By Katherine Reynolds Lewis FORTUNE — For many, being self-employed offers a promise of doing fulfilling work on your own terms. But […]

New LinkedIn Profile Changes Made Easy

January 2, 2013

0

LinkedIn keeps changing things up. Frustrating? Maybe. But if you want a power-profile make sure to check out the most recent changes. Last week I received an e-mail saying that my new LinkedIn profile was ready for updates. Rolling my eyes I thought, really? Didn’t we just do this?  Meeting yet another profile change with resistance was […]