Browsing All posts tagged under »e-commerce«

The One Reason Every Blogger Should Use Google+

September 3, 2013

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Writer Cyrus Shepard from The Moz Blog tested several variety of headshots and found that when the right one was selected, his click-through-rate (CTR) jumped a whopping 35%. He concedes that it was an unscientific test that didn’t isolate other possible variables, but he was tracking CTR results using Google Analytics. He also noticed that […]

Facebook Changes News Feed To Bump Up Content

August 22, 2013

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We’ve all noticed, the changes on Facebook; some subtle, some not so much.  Facebook FB +0.65% has madechanges to its News Feed to help users see more relevant content, while it also tries to clarify how content is served up on the service’s central product. Called “Story Bumping,” the changes move up older stories to the top of a […]

Twitter Speaks, Markets Listen, and Fears Rise

April 29, 2013

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Could the global economy hinge on 140 characters? Stocks react to social media mishap Stocks React to Social Media Mishaps: The Times’s Amy Chozick discusses the fallout of a hacked Twitter message that dropped stock prices last week and is now raising questions in the markets. That is the question the financial industry and government regulators […]

The truth about social media for business: It’s a risk

April 29, 2013

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Last’s week’s Twitter-fueled crash erased $136 billion in value in minutes, underscoring concerns about companies’ use of social media. By Verne Kopytoff, Fortune Magazine FORTUNE — A fraudster hacks into a company’s Twitter account and posts a phony announcement about sales reaching an all-time high. Shares in the company soar and then quickly crash after investors […]

Change is Coming! Are you Ready??

January 31, 2013

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As much as we try to control our circumstances, there simply is no stopping change – in the workplace, in our personal lives and in the world at large. Good, bad or indifferent, change is a-comin’! Every day, organizations struggle to stay relevant, riding the choppy waves of economic uncertainty, competitive pressure and customer demands. […]

5 Tips for Effective Social Media Marketing

January 30, 2013

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The number of recommended actions and suggested tasks that social media managers must engage in can seem downright overwhelming. Not only are you supposed to update dozens of different profiles every day, you have to connect with potential new followers and monitor your company’s branded keywords in order to manage any negative mentions you encounter. And more. […]

The Secret to Successful Facebooking!

January 22, 2013

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Over 1 billion people in the world are on Facebook, including over 175 million Americans, or 1 in 2 adults. Twitter recently surpassed 400 million accounts. LinkedIn boasts over 200 million users. Small business owners are trying to take advantage of these trends, but few are fully reaping the rewards. For many business owners, the […]