Browsing All posts tagged under »branding«

The One Reason Every Blogger Should Use Google+

September 3, 2013

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Writer Cyrus Shepard from The Moz Blog tested several variety of headshots and found that when the right one was selected, his click-through-rate (CTR) jumped a whopping 35%. He concedes that it was an unscientific test that didn’t isolate other possible variables, but he was tracking CTR results using Google Analytics. He also noticed that […]

Facebook Changes News Feed To Bump Up Content

August 22, 2013

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We’ve all noticed, the changes on Facebook; some subtle, some not so much.  Facebook FB +0.65% has madechanges to its News Feed to help users see more relevant content, while it also tries to clarify how content is served up on the service’s central product. Called “Story Bumping,” the changes move up older stories to the top of a […]

Define Your Personal Core Values: 5 Steps

April 29, 2013

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If your company has core values, shouldn’t you? Establishing your own personal guidelines can remove risk and accelerate success. Most concede the power of core values in business. Jim Collins made a great case inBuilt to Last. But it’s difficult to accurately create or accept core values for your company if your own personal core […]

Twitter Speaks, Markets Listen, and Fears Rise

April 29, 2013

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Could the global economy hinge on 140 characters? Stocks react to social media mishap Stocks React to Social Media Mishaps: The Times’s Amy Chozick discusses the fallout of a hacked Twitter message that dropped stock prices last week and is now raising questions in the markets. That is the question the financial industry and government regulators […]

The truth about social media for business: It’s a risk

April 29, 2013

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Last’s week’s Twitter-fueled crash erased $136 billion in value in minutes, underscoring concerns about companies’ use of social media. By Verne Kopytoff, Fortune Magazine FORTUNE — A fraudster hacks into a company’s Twitter account and posts a phony announcement about sales reaching an all-time high. Shares in the company soar and then quickly crash after investors […]

How to Split Test Your Facebook Content

March 25, 2013

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Split testing is everywhere in the digital world – you name it and it’s being split tested right now.  However, the concept of split testing Facebook posts doesn’t seem to have taken off, and we think it’s about time it did. Like with some of my previous articles, a lot of Community Managers out there […]

How to Train Your Brain to Stay Positive

March 24, 2013

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As an entrepreneur, conquering challenge and failure is essential to the success of your business. You can learn to cultivate that resilience by training your brain to stay positive when times are tough. “People tend to have a cognitive bias toward their failures, and toward negativity,” says Matthew Della Porta, a positive psychologist and organizational consultant. […]