Browsing All Posts filed under »Social Media«

The One Reason Every Blogger Should Use Google+

September 3, 2013

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Writer Cyrus Shepard from The Moz Blog tested several variety of headshots and found that when the right one was selected, his click-through-rate (CTR) jumped a whopping 35%. He concedes that it was an unscientific test that didn’t isolate other possible variables, but he was tracking CTR results using Google Analytics. He also noticed that […]

Facebook Changes News Feed To Bump Up Content

August 22, 2013

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We’ve all noticed, the changes on Facebook; some subtle, some not so much.  Facebook FB +0.65% has madechanges to its News Feed to help users see more relevant content, while it also tries to clarify how content is served up on the service’s central product. Called “Story Bumping,” the changes move up older stories to the top of a […]

The truth about social media for business: It’s a risk

April 29, 2013

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Last’s week’s Twitter-fueled crash erased $136 billion in value in minutes, underscoring concerns about companies’ use of social media. By Verne Kopytoff, Fortune Magazine FORTUNE — A fraudster hacks into a company’s Twitter account and posts a phony announcement about sales reaching an all-time high. Shares in the company soar and then quickly crash after investors […]

How to Split Test Your Facebook Content

March 25, 2013

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Split testing is everywhere in the digital world – you name it and it’s being split tested right now.  However, the concept of split testing Facebook posts doesn’t seem to have taken off, and we think it’s about time it did. Like with some of my previous articles, a lot of Community Managers out there […]

How to Train Your Brain to Stay Positive

March 24, 2013

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As an entrepreneur, conquering challenge and failure is essential to the success of your business. You can learn to cultivate that resilience by training your brain to stay positive when times are tough. “People tend to have a cognitive bias toward their failures, and toward negativity,” says Matthew Della Porta, a positive psychologist and organizational consultant. […]

The Gap Between Social Media and Business Impact: Introducing the 6 stages of social business transformation

March 6, 2013

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In business, social media is becoming a lot like email: every company has it. But, unlike email, organizations haven’t mastered how to effectively communicate through the likes of Facebook or the tweets of Twitter. Over the last several years, businesses have increased the pace of adopting social media strategies for use in marketing, service, and […]

Change is Coming! Are you Ready??

January 31, 2013

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As much as we try to control our circumstances, there simply is no stopping change – in the workplace, in our personal lives and in the world at large. Good, bad or indifferent, change is a-comin’! Every day, organizations struggle to stay relevant, riding the choppy waves of economic uncertainty, competitive pressure and customer demands. […]