Reaching Your Target Market – Social Media

Posted on June 2, 2012

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Ok, so everyone is talking about it—social media—it has undeniably changed the nature and practice of marketing. Consumers now expect brand communications to be a two way dialogue – a phenomenon that presents both a challenge and an opportunity for marketers. NetLinked Solutions believes strong consumer insights are the basis of all sound marketing strategies, but this is particularly true in the quickly evolving world of social media. At NetLinked Solutions, we know that social media solutions provide an array of insights aimed at understanding and leveraging social media conversations and providing a full suite of media measurement metrics that can be directly compared to other forms of marketing.

Even the very best delivered marketing campaign will flounder if its advertising creative fails to resonate with consumers. But how can a marketer ensure its creative is compelling? In the words of David Ogilvy “The most important word in the vocabulary of advertising is TEST. If you pretest… you will do well in the marketplace.”

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NetLinked Solutions offers a full line of creative and messaging optimization solutions customized for each industry. Addressing every stage of the advertising development process, it provides proven metrics that illuminate performance on each level of the branding and purchasing funnel. Whether used to assess the effectiveness of individual creative, the synergistic effects between multiple units, or the impact of an entire campaign, it provides the feedback you need to manage your traditional, emerging and cross-media campaigns around the globe.

At NetLinked Solutions we help quantify social media marketing efforts by providing insight into the demographic and behavioral composition of your social media audience, the reach and frequency of social media brand impressions, intelligence on your competition, and the ability to tie social media exposure to desired consumer behaviors including brand engagement and spending propensity.

Call us today (530) 277-3831 to find out how to incorporate social media and messaging into your current marketing strategy!

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