Split testing is everywhere in the digital world – you name it and it’s being split tested right now. However, the concept of split testing Facebook posts doesn’t seem to have taken off, and we think it’s about time it did. Like with some of my previous articles, a lot of Community Managers out there […]
March 24, 2013
As an entrepreneur, conquering challenge and failure is essential to the success of your business. You can learn to cultivate that resilience by training your brain to stay positive when times are tough. “People tend to have a cognitive bias toward their failures, and toward negativity,” says Matthew Della Porta, a positive psychologist and organizational consultant. […]
March 19, 2013
A Guide to Making Over Your Mornings–and Your Life According to the National Sleep Foundation’s 2011 Sleep in America poll, the average 30- to 45-year-old claims to get out of bed at 5:59 a.m. on a typical weekday morning, with 46- to 64-year-olds rousting themselves at 5:57. Yet many people don’t start work until 8 […]
March 6, 2013
In business, social media is becoming a lot like email: every company has it. But, unlike email, organizations haven’t mastered how to effectively communicate through the likes of Facebook or the tweets of Twitter. Over the last several years, businesses have increased the pace of adopting social media strategies for use in marketing, service, and […]
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March 25, 2013
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